什麼是官方 WhatsApp API 公司帳戶顯示名稱(Display Name)

官方 WhatsApp API 不同於一般 WhatsApp帳戶在通過認證後,可直接使用公司/品牌名稱作 WhatsApp 顯示名稱,
而認證分為兩個部份 :

 

A : 獲批准的顯示名稱

 

 

任何官方 WhatsApp API帳戶號碼也需要提供顯示名稱,名稱經 Facebook 審查並通過後,該WhatsApp API帳戶就可以正式使用,但帳戶在未通過”官方商業帳戶”會保持顯示”號碼”為帳戶
名稱及未有”綠鉤”認證。

*如同品牌無關聯的名稱可能會被拒絕 (顯示名稱要求 : https://developers.facebook.com/docs/whatsapp/guides/display-name/)

*更改名稱限制為每月3次

 

B :獲批准的官方商業帳戶

通過顯示名稱後的帳戶可以要求 Facebook 為其公司/品牌進行”官方商業帳戶”審查,而審查需要提供,公司說明,文件,相片,網路及Facebook頁面,
如通過後 WhatsApp API帳戶將可直接使用公司/品牌名稱及取得”綠鉤”認證。

*Facebook要求”官方商業帳戶”是廣泛/著名的的品牌
*不能取得認證不影響 WhatsApp API帳戶的使用
*取過後三個月內不可以更改名稱,而更改名稱將有可以失去官方商業帳戶認證

What is the official WhatsApp API company account display name?

The official WhatsApp API is different from the normal WhatsApp account, which can directly use the company/brand name as the WhatsApp display name after become an Official Business Account.

The certification is divided into two parts:

 

A: Approved display name

Any official WhatsApp API account number also needs to provide a display name.

After the name is reviewed and approved by Facebook, the WhatsApp API account can be used officially, however the account will keep displaying the “number” as the Top of WhatsApp.

*Display Name if not associated with the brand may be rejected (display name requirements: https://developers.facebook.com/docs/whatsapp/guides/display-name/)

*Display Name change is limited to 3 times a month

 

B: Approved Official Business Account

After the display name approved, it can be request “Official Business Account” review to Facebook.

The review needs to provide company descriptions, documents, photos, Internet and Facebook pages.

*Facebook requires “Official Business Account” is a widely/famous brand.
Also request rejected it does not affect the use of WhatsApp API account.

*The name cannot be changed within three months after the Official Business Account Apprved, and changing the name will be the loss the official business account certification.